Guide · Amazon EU GPSR
Amazon GPSR compliance guide for EU sellers
A practical, operations-first guide to the General Product Safety Regulation for Amazon EU sellers: what it requires, which data Amazon needs, the errors that keep listings down, and how to fix a large catalog without editing one ASIN at a time.
What is the GPSR?
The General Product Safety Regulation (GPSR) is an EU-wide consumer product safety framework that applies from 13 December 2024. It replaces the older General Product Safety Directive and broadens safety, documentation, and traceability obligations for non-food consumer products sold in the EU — including products sold through marketplaces like Amazon.
For online sellers, the practical effect is that a listing needs identifiable economic operators and supporting safety information on file. Where that data is missing, Amazon can deactivate or suppress the listing until it is supplied.
Who is affected?
Sellers of physical, non-food goods into EU marketplaces (DE, FR, IT, ES, NL, BE, SE, PL and others). The pressure is highest for high-volume resellers, wholesale and arbitrage sellers, private-label brands, and non-EU sellers entering the EU — anyone maintaining GPSR data across many ASINs and several marketplaces at once.
Which data does Amazon need?
Amazon's Regulatory Compliance workflow generally expects, per applicable product:
- Manufacturer — legal name, address, and contact details.
- EU Responsible Person — an economic operator established in the EU/EEA.
- Safety information — warnings and instructions where the product requires them.
- Compliance documents / media — safety documents or resolvable document / media URLs.
Exact fields differ by product type and marketplace, and Amazon has added GPSR attributes to its Listings Items API and JSON Listings Feeds. Treat the list above as an operational starting point, not a definitive legal checklist.
Common reasons listings stay down
- Missing or incomplete manufacturer record.
- No EU Responsible Person on the listing.
- No resolvable document or safety-page URL.
- Flat-file / compliance-media upload errors when supplying the data in bulk.
- Missing brand or GTIN that the compliance data attaches to.
How to fix it at scale
Fixing a few ASINs by hand in Seller Central is fine. Fixing hundreds is not. The scalable pattern is to (1) import your listing report, (2) see exactly which SKUs are missing which fields, (3) create the manufacturer, EU Responsible Person, and safety documents once as reusable records, and (4) assign them across the catalog in bulk before you submit. That is precisely the workflow ComplyShelf is built around.
FAQ
GPSR for Amazon EU sellers
What is the GPSR?
The General Product Safety Regulation is an EU consumer product safety framework that applies from 13 December 2024. It sets safety and traceability obligations for a broad range of non-food consumer products sold in the EU, including requirements around manufacturer identification and an EU-based responsible operator.
What GPSR data does Amazon require?
Amazon generally expects manufacturer contact details, an EU Responsible Person, and product safety information such as warnings and compliance documents or media URLs, entered in the Regulatory Compliance area of Seller Central or via listing feeds. Exact requirements vary by product type and marketplace.
Who needs an EU Responsible Person?
Products placed on the EU market generally need an economic operator established in the EU or Northern Ireland acting as the Responsible Person. Non-EU sellers and brand owners commonly use a Responsible Person service. ComplyShelf records and reuses this operator across listings but is not itself a Responsible Person provider.
Does ComplyShelf make my products legally compliant?
No. ComplyShelf helps you organise and supply the operational data Amazon asks for. It does not provide legal advice and does not guarantee that a product complies with the GPSR or any other law. Regulatory dates and requirements here are context only and may change — verify specifics for your products and marketplaces.
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