Amazon GPSR compliance guide for EU sellers

Who this is for

Sellers of physical, non-food consumer goods on Amazon's EU marketplaces who have listings down, or expect them to be, for missing product-safety data — and who have more SKUs than they can fix by hand. If you sell a handful of products, Seller Central's own forms are the shorter path.

Three different things people call "GPSR requirements"

Most confusion here comes from mixing these up. They are decided by different parties and they do not have the same answer:

• What the law requires. Set by the Regulation and enforced by market surveillance authorities. Not something a marketplace or a tool decides.
• What Amazon asks for. The attributes Amazon wants in a listing before it will keep it live. Narrower and more specific than the law, varies by product type and marketplace, and changes without notice.
• What ComplyShelf checks. Whether your workspace holds a manufacturer, an EU Responsible Person and a compliance document for a listing, and whether it can write those into the columns your template offers. Nothing more.

A listing that passes the third can still fail the second, and satisfying the second is not a finding about the first. Keep them apart when you read anything about GPSR, including this page.

What the Regulation itself says

The General Product Safety Regulation is Regulation (EU) 2023/988. It applies from 13 December 2024 and repeals the older General Product Safety Directive (2001/95/EC) — see the EUR-Lex summary. It covers non-food consumer products and broadens safety, documentation and traceability obligations, including for products sold through online marketplaces.

One detail worth getting right, because it is repeated incorrectly everywhere: Article 16 is titled "Person responsible for products placed on the Union market", and the Regulation speaks of an operator established in the Union. Wordings like "EU/EEA" or "EU or Northern Ireland" describe separate arrangements, not the text of this Article. If your situation depends on one of those, check that arrangement directly rather than assuming this Regulation says so.

Manufacturer and Responsible Person

These are two different roles and a listing generally needs both identified. The manufacturer is whoever makes the product or has it made under their name. The Responsible Person is the operator in the Union who can be contacted about it — for a non-EU seller this is usually a service, and it is not a role ComplyShelf performs.

Whether the two are the same party depends on your own arrangements. What matters operationally is that each one has a legal name, an address, a country and a way to reach it: a name on its own is what most incomplete records turn out to be, and it will not satisfy a contact requirement.

Documents, warnings and links

Which documents and warnings a product needs depends on the product, and no operational checklist can settle that for every item in a catalog. What can be said generally: a safety document or a page that resolves is only useful if it is actually reachable and is the right document for that product.

A hosted product-safety page is a way to give one stable URL for a product. Whether such a URL is accepted in place of a specific document depends on what Amazon asks for on that product type, which is a question for Seller Central's help for your marketplace — not something this page can answer for you.

The GPSR columns in an Amazon flat file

Which fields Amazon has for this data is answered by the template itself, in its row of technical keys. The columns below come from three publicly available Amazon.de flat files — a dress file and a mixed apparel file in the classic format, and a shirt file in the newer product-type format — read on 29 September 2026. Another product type or marketplace can carry more, fewer or differently named columns; your own template is the reference.

Document types the template offers

The shirt file names the content_type values directly. Its German labels are in brackets:

• safety_information (Sicherheitsinformationen), safety_data_sheet (Sicherheitsdatenblatt)
• certificate_of_compliance (Konformitätsbescheinigung), product_certificate_of_conformity (Konformitätsbescheinigung für das Produkt), certificate_of_analysis (Analysezertifikat)
• user_manual (Benutzerhandbuch), user_guide (Benutzerleitfaden), instructions_for_use (Gebrauchsanweisung), installation_manual (Installationshandbuch), application_guide (Anwendungsleitfaden), troubleshooting_guide (Leitfaden zur Problembehebung), compatibility_guide (Kompatibilitätsleitfaden), specification_sheet (Spezifikationsübersicht)
• warranty (Garantie), data_transparency_declaration (Transparenzerklärung gemäß Data Act)
• patient_fact_sheet, provider_fact_sheet, emergency_use_authorization, emergency_use_authorization_amendment

A type being offered by the template does not mean Amazon accepts it as the GPSR document for your product. Which types satisfy a GPSR request is set in Seller Central help for your marketplace and product type.

Preparing the file

At scale the pattern is the same regardless of tool: bring the affected SKUs into one place, see which of them you hold no manufacturer, Responsible Person or document for, record each operator and document once, assign them to the products they apply to, and prepare a file that changes only those columns.

Two identity fields are worth checking before you start, because compliance data attaches to a product record: a brand and a typed product identifier. A number without an identifier type is not read as a GTIN, which is a common reason a row looks complete but is not. See what that looks like in a review, or compare the Amazon files you can start from.

Checking what Amazon answered

Nothing you or a tool concludes about a file is a verdict. The verdict is the processing report Amazon returns for the submission you made, row by row. Keep it with the exact file you sent, and read the message on the failing row rather than the error code alone. How to read a processing report.

Where to go next

Written and reviewed by the ComplyShelf team, who build the import and readiness tooling described here. We are not lawyers and this is not legal advice. Last reviewed 8 September 2026 against Regulation (EU) 2023/988 as published on EUR-Lex; the flat-file columns were read on 29 September 2026. Amazon's own requirements change without notice and were not re-verified on those dates; check Seller Central help for your marketplace.